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A traditional western clothing store is open on Green Bay’s east side

GREEN BAY – Cowboys and gals rejoice, traditional and authentic western apparel is now available on Green Bay’s east side.

Kaylee Sanchez and her husband, Gerardo, opened Generations Vaquero Shop at 1930 E. Mason St. next to Papa John’s Pizza in March and have since seen shoppers from northeastern Wisconsin travel to look at their products.

“There’s not really very many places to choose from,” Kaylee Sanchez said about western apparel stores. “That’s why we focus more on authenticity and handmade leather products.”

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The shop sells mostly leather goods, like traditional leather boots, vests and accessories, but other apparel, including western hats, are also available.

Additionally, the Sanchezes offer hat and boot shaping and cleaning, encouraging customers to bring in used hats or boots so they can give them new life. They recently expanded on those services and began offering has molding too.

“The community is responding really well, which we love to see,” Kaylee Sanchez said. “We’re trying to and want to be part of the community.”

Kaylee said while she and Gerardo own the largest stake in the business, Gerardo’s parents and brother also co-own and operate the store.

Gerardo Sanchez, owner of Generations Vaquero Shop in Green Bay, cleaning and shaping a western style.

The idea for opening a vaquero, another word for cowboy or cattle driver, shop came from Gerardo’s family roots in Texas. Kaylee said they regularly travel to Texas to visit his family and wanted to bring some cowboy culture and history to Green Bay. She said the name “Generations” came from a desire to bring generations of western culture, both old and new, into their store.

Most of the products available at the shop are from the brand Agave. Kaylee and Gerardo partnered with the brand, which handmakes products in Mexico before they are shipped to Texas. Kaylee said they handpicked which products from the Texas warehouse to sell in their store.

More information about Generations Vaquero Shop can be found on its website. The store is open 11 am to 7 pm Monday through Thursday, 11 am to 8 pm Friday and Saturday and 11 am to 5 pm on Sundays.

Alexandria Bursiek Kloehn is a business reporter for the Green Bay Press-Gazette. You can reach her at [email protected] or view her Twitter profile at @bursiekkloehn.

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