MILWAUKEE, WI – The Milwaukee Bucks playoff and championship games generated $ 57.6 million in direct and indirect spending in the city, according to a report by Visit Milwaukee.
Three rounds of playoffs generated $ 29.6 million in economic activity, and six games of the NBA Finals generated an additional $ 28 million.
The games generated estimated spend in the following categories.
- Accommodation: $ 8,424,845.
- Shipping: USD 4,258,004.
- Food and drink: $ 5,219,209.
- Retail: $ 5,819,003.
- Recovery: $ 6,586,263.
- Room rental: $ 38,521.
- Business Services: $ 1,210,430.
The following occupancy rates have been reported for downtown Milwaukee hotels for both home and away games.
- Round one (four games): Average occupancy rate of 52 percent. Average daily rate of $ 128.
- Round two (seven games): Average occupancy 50 percent. Average daily rate of $ 133.
- Round three (six games): Average occupancy 55 percent. Average daily rate of $ 136.
- Final (six games): Average occupancy 64 percent. Average daily rate of $ 143.
The total economic activity figures included money spent on housing, transportation, food and drink, retail, recreation, venue rentals and business services, the office said in a statement.
The data also included estimates of the direct and indirect economic impacts – the money companies spend in support of their gaming activities and the money those companies’ employees spend on.
The championship run raised a total of $ 1.107 million in local taxes, the office said.
Hotel demand was driven by Bucks fans, sports media, NBA officials and corporate partners in July. There weren’t many other events that generated significant hotel spending at the time.
“We are incredibly grateful that the fantastic Milwaukee Bucks run has been a huge boost to our economy,” said Peggy Williams-Smith, President and CEO of Visit Milwaukee. “These dollars pumped much-needed lives and helped support thousands of jobs for many of the companies struggling the most during the pandemic. I now hope that our beloved Milwaukee Brewers and their upcoming postseason can do the same. “
Comments are closed.