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New insight into Milwaukee’s Brady Street hotel proposal

New insight into Milwaukee’s Brady Street hotel proposal

The Brady Street 11-story hotel proposal includes plans for restaurant and rooftop bar

Updated: 6:43 PM CST Jan 25, 2023

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BACK TO YOU IN THE STUDIO. DERRICK: A FIRST FLOOR RESTAURANT AND ROOFTOP BAR. KRISTIN: WE’RE GETTING SOME NEW INSIGHT INTO THE PROPOSAL FOR AN 11-STORY HOTEL AT THE END OF BRADY STREET IN MILWAUKEE. BIZ TIMES EDITOR ANDREW WEILAND IS HERE, THIS IS A STORY BIZ-TIMES HAS BEEN WORKING ON FOR SEVERAL DAYS. WHAT ARE WE LEARNING ABOUT THIS HOTEL? AND HOW IS IT BEING RECEIVED? >> PRETTY WELL IT SEEMS LIKE. THERE WAS A MEETING EARLIER THIS WEEK WITH A PACKED CROWD. SOME OF THOSE CAN GET A LITTLE HOSTILE. THIS CROWD WAS MORE INQUISITIVE TRYING TO LEARN MORE DETAILS ABOUT THE PROJECT. IT IS AN 11 STORY BUILDING. IT’S AT THE EAST END OF BRADY. WE ARE LEARNING IT IS 130 ROOMS. THERE IS AN UPSCALE RESTAURANT ON THE FIRST FLOOR. SHOULD BE AN INTERESTING PLACE TO HANG OUT. ALSO PLANNING A PARKING STRUCTURE NEARBY WHICH I’M SURE THE NEIGHBORHOOD IS CONCERNED ABOUT. DERRICK: WE WANT TO TALK ABOUT LEGAL SPORTS BETTING COMING TO MILWAUKEE. POTAWATOMI IS PLANNING TO OPEN UP ITS SPORTSBOOK IN THE NEXT FEW WEEKS. WE CAUGHT UP WITH ONE OF THE OFFICIALS LET’S TAKE A LISTEN. >> TAKE ME INSIDE GIVE ME SOME OF THE DETAILS OF WHAT IT’S GOING TO LOOK LIKE >> WHAT WE FOR FANS. >> WHAT WE PUT TOGETHER IS A 120-FOOT SCREEN WITH OUR OWN BROADCAST STUDIO ON THE SECOND LEVEL TO BRING IN EXCITEMENT AND SOON-TO-BE ANNOUNCED WE’LL SAY AFFILIATED SPORTS FIGURE FOR WISCONSIN. >> NO ANNOUNCEMENTS RIGHT NOW? >> NO, NOT RIGHT NOW. DERRICK: THIS IS BIG BUSINESS. >> IT WILL BE INTERESTING TO SEE HOW THIS DOES. OFFERING SPORTS GAMBLING IS A BRAND NEW THING. DIFFERENT TRIBES MAKING DEAL WITH THE STATE. POTTAWATOMIE MADE THE DEAL LAST YEAR AND NOW THEY ARE ROLLING OUT THE PLANS. IT WAS ALSO INTERESTING IS THEY ARE REPLACING THE NORTHERN LIGHTS THEATER AND THE SPORTS GO AT THE CASINO IN MILWAUKEE. SO WE LOSE A THEATER AND WE ARE GAINING SPORTS GAMBLING. HOW WILL THAT DO? WILL THEY — WILL THAT BE A MAJOR ATTRACTION? SPORTS GAMBLING IS ONLINE, YOU CAN DO THAT IN WISCONSIN. WILL THIS DRAW NEW CUSTOMERS TO THE CASINO OR WILL IT BE SOMETHING THAT PEOPLE WHO ARE AT THE CASINO PARTAKE? GOING AWAY FROM THE THEATER IS ANOTHER INTERESTING THING. WE WERE TALKING ABOUT THE PLANS FOR CONCERT VENUES NEAR FISERV FORUM ALSO IN THE IRON DISTRICT THAT INCLUDE THE SOCCER STADIUM. THERE IS A LOT OF TALK ABOUT THE CONCERT PLACE, THE THEATER MARKETPLACE, LIVE ENTERTAINMENT MARKETPLACE. ONE SHAKEOUT MIGHT BE THAT THE NORTHERN LIGHTS THEATER IS GOING AWAY SO WHERE ARE THEY

New insight into Milwaukee’s Brady Street hotel proposal

The Brady Street 11-story hotel proposal includes plans for restaurant and rooftop bar

WISN

Updated: 6:43 PM CST Jan 25, 2023

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